Journal
Notes from the studio.
On mulberry silk, pre-washed linen, fit, fabric care, and the slow craft of building a wardrobe that lasts. Written by us — read at your own pace.
The silk guide · 6 min read
Mulberry silk, explained. Momme, weight, and why it matters.
Not all silk is equal. A short field guide to grade, momme weight, and how to tell the real thing by hand.
Care · 5 min read
How to care for silk pyjamas so they last a decade.
The hand-wash routine, the drying mistake nobody talks about, and how to fold so the fabric never creases.
Fit · 5 min read
The Jhouni fit guide: how silk should actually sit.
Why silk reads differently on the body than cotton — and how to size it so it skims rather than clings.
Wellness
Why natural fabrics — and what synthetics actually do to your skin.
Phthalates, microplastics, and the hormonal load nobody warned us about. The case for fibre that breathes.
Fabric study
Every fibre tells a story — cotton, linen, silk, Tencel.
A field guide to the six natural fibres in our collection — what each one does best, and how to care for it.
Philosophy
Five principles we keep coming back to.
Timeless over trendy. Versatility. Comfort without compromise. Made to last. Less is more. Why the rules don't change.