Jhouni Spring 2026 — mulberry silk editorial campaign

Spring Core · 2026

Fabrics that
breathe with you.

Mulberry silk and pre-washed linen, cut slowly and designed to be worn long.

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The collections

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Everyday essentials in pure silk, effortlessly soft, breathable, and made to move with you.

Everyday Essentials — Jhouni mulberry silk in warm camel and ivory Everyday Essentials Sleepwear Collection — Jhouni long silk pyjama set in soft blush Sleepwear Collection Mama + Mini — matching pre-washed linen sets in sage green Mama + Mini

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Fabrics that match
your frequency.

100% mulberry silk 19 momme charmeuse — drape and hand feel

Silk

100% Mulberry silk. 19 momme. Nothing else.

A single weight of charmeuse — heavy enough to drape with weight, light enough to breathe in August. Every piece is cut from whole panels and hand-finished at the hem.

No blends. No synthetics. No shortcuts.

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Linen

Breathable, hypoallergenic, and effortlessly refined.

Linen is nature's purest fabric. Light on the skin and loved for its "high-vibe" feel, it's the kind of comfort you'll want to live in, every day.

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Pre-washed linen — breathable hypoallergenic natural fabric

Quietly loved

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Jhouni Black Silk Button-Down Shirt in 100% mulberry silk charmeuse

Black Silk Button-Down Shirt

Dhs. 850.00
Jhouni Brown Silk Co-ord Set

Brown Silk Co-ord Set

Dhs. 1,540.00
Jhouni Ivory Silk Long Pyjama Set

Ivory Silk Long Pyjama Set

Dhs. 1,265.00
Jhouni Mama + Mini matching pre-washed linen set in sage

Mama + Mini Linen Set

Dhs. 1,095.00
Mother and daughter in matching Jhouni pre-washed linen sets

Mama + Mini

Matching, quietly.

A small capsule of pre-washed linen sets, scaled for her and for them. Generous ease, softened stitching, and buttons that survive the washing machine.

Mother measurements from XS to XL. Children from 4Y to 12Y.

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@jhouni

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@jhouni — mulberry silk in warm daylight
@jhouni — silk co-ord styling detail
@jhouni — silk sleepwear at home
@jhouni — matching mama and mini linen
@jhouni — silk fabric detail
@jhouni — pre-washed linen lifestyle

From the journal

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Mulberry silk explained

The silk guide

Mulberry silk, explained. Momme, weight, and why it matters.
Silk care guide

Care

How to care for silk pyjamas so they last a decade.
Jhouni silk fit guide

Fit

The Jhouni fit guide: how silk should actually sit.

01 / Our fabrics

Experience ultimate comfort and luxury with our pure silk, cotton and linen products. Carefully selected, naturally breathable, light and soft on the skin. Perfect for elegantly effortless, everyday wear.

Jhouni Spring 2026 editorial — mulberry silk and pre-washed linen in soft daylight